Category: game marketing
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Inside Tokyo Game Show: A Professional Look at How Real-World Events Still Drive the Gaming Industry
I’ve spent years watching the gaming industry move online, but nothing compares to standing there in person. Walking through the halls of Tokyo Game Show reminded me how much of this business still depends on people talking, sharing, and feeling the excitement together. It made me realize that presence still matters more than reach.
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Experiencias del Tokyo Game Show: Más allá del juego
El Tokyo Game Show destaca la importancia del contacto humano en la industria del videojuego. A través de oportunidades de networking, innovación en marketing y la interacción entre desarrolladores y fans, el evento reafirma que el juego se vive colectivamente. Es un escaparate que impulsa tanto a grandes como a pequeños estudios.
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7 Secretos de Kickstarter que los Game Developers Exitosos No Comparten (Pero Nosotros Sí)
Analizamos algunas de las campañas más exitosas y descubrimos los secretos que los convirtieron en hits: desde programas de referidos hasta demos estratégicos. Desde Ashes of Creation hasta Rise of Elements, cada proyecto nos enseña tácticas probadas que puedes implementar en tu campaña.
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Las 5 mejores formas de crear una comunidad atractiva en Discord para tu juego indie
Aquí tienes algunas estrategias para atraer a más jugadores, mantenerlos comprometidos, hacer que se sientan valorados y permitirles ayudar a dar forma a un mejor juego indie.
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The 5 best ways to create an engaging community on Discord for your indie game
Here are some strategies for attracting more players, keeping them engaged, making them feel valued, and allowing them to help shape a better indie game.
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Risks and Red Flags in Indie Game Development Studios
If you have or are thinking about creating a game studio, read this before it´s too late
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Kickstarter Insights: Lessons from winning Game Campaigns
Successful Kickstarter campaigns have valuable insights for indie developers. Examples include referral programs, regular updates, maintaining vision, community involvement, demos, following trends, and highlighting unique mechanics. This fosters strong community engagement and trust.
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10 game marketing related quotes from the book of Ask Iwata
Here are some insights from Ask Iwata´s book but solely focused on marketing insights straight from his philosphy at Nintendo.
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Easy social media content for your game marketing efforts
Let´s talk about how you can do great social media and finally understand what to post.
Game Marketing XP 