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I’ve spent years watching the gaming industry move online, but nothing compares to standing there in person. Walking through the halls of Tokyo Game Show reminded me how much of this business still depends on people talking, sharing, and feeling the excitement together. It made me realize that presence still matters more than reach.

El Tokyo Game Show destaca la importancia del contacto humano en la industria del videojuego. A través de oportunidades de networking, innovación en marketing y la interacción entre desarrolladores y fans, el evento reafirma que el juego se vive colectivamente. Es un escaparate que impulsa tanto a grandes como a pequeños estudios.

Analizamos algunas de las campañas más exitosas y descubrimos los secretos que los convirtieron en hits: desde programas de referidos hasta demos estratégicos. Desde Ashes of Creation hasta Rise of Elements, cada proyecto nos enseña tácticas probadas que puedes implementar en tu campaña.

Aquí tienes algunas estrategias para atraer a más jugadores, mantenerlos comprometidos, hacer que se sientan valorados y permitirles ayudar a dar forma a un mejor juego indie.

Here are some strategies for attracting more players, keeping them engaged, making them feel valued, and allowing them to help shape a better indie game.

If you have or are thinking about creating a game studio, read this before it´s too late

Successful Kickstarter campaigns have valuable insights for indie developers. Examples include referral programs, regular updates, maintaining vision, community involvement, demos, following trends, and highlighting unique mechanics. This fosters strong community engagement and trust.

Here are some insights from Ask Iwata´s book but solely focused on marketing insights straight from his philosphy at Nintendo.
