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On October 3 and 4, I attended Super Indie Games 2026 in Mexico City. I went in expecting to discover games, talk to developers, and sit in on a few talks, but I came back thinking about something much bigger: where Mexico’s game industry stands right now.

El 3 y 4 de octubre estuve en Super Indie Games 2026, en Ciudad de México. Fui esperando conocer juegos, hablar con developers y escuchar algunas conferencias, pero terminé regresando con una idea mucho más amplia sobre el momento que vive la industria en México.

Publicar un juego significa mucho más que elegir consola, ponerle una clasificación, o calcular cuánto te cobra Steam. También significa saber, dependiendo del tipo de juego que vendas, cuáles son las limitantes de cada país.

I’m currently working with a studio whose game doesn’t even have a demo yet, and it got me thinking about a question people ask me all the time: when’s the right moment to start marketing your game? I get why it sounds weird, especially when you’re thinking about hiring a marketing specialist while your game…

En el mundo indie, cada título puede contar una historia, y eso es oro puro. Piensa en Stardew Valley. ConcernedApe fue muy transparente desde el inicio sobre cuál era la idea original del juego y cómo fue creciendo con los años. El desarrollo fue largo, sí, pero la manera en la que contaba sus pasiones,…

I’ve spent years watching the gaming industry move online, but nothing compares to standing there in person. Walking through the halls of Tokyo Game Show reminded me how much of this business still depends on people talking, sharing, and feeling the excitement together. It made me realize that presence still matters more than reach.

El Tokyo Game Show destaca la importancia del contacto humano en la industria del videojuego. A través de oportunidades de networking, innovación en marketing y la interacción entre desarrolladores y fans, el evento reafirma que el juego se vive colectivamente. Es un escaparate que impulsa tanto a grandes como a pequeños estudios.
